Shopify only offers a small selection of free themes, so you might assume it will be easy to choose the right one for your store. But that doesn’t necessarily have to be true. So let’s Read more about it Best Shopify theme for e-commerce in 2024
All Shopify themes are fine: They are professional, elegant, and attractive. But a good e-commerce theme has to go further. You want a theme that showcases your products, makes your store easy to navigate, and facilitates a pleasant shopping experience. This is what keeps consumers buying and first-time buyers coming back.
Since finding the right theme for your store is such an important first step, I’ve tested all the free Shopify themes and picked 6 that can help you create a store that sells.
Before getting into it, I admit that I couldn’t resist also recommending a couple of my favorite paid themes. If you have the budget, these promise to take your store to the next level.
1. Dawn:
Dawn is the default theme for Shopify stores and is suitable for retailers both large and small.
An elegant Shopify theme with a clean design, its smart use of media will present your products in the best light. It features a well-designed homepage gallery, large images, videos, and zoom and rollover effects that create a more engaging experience for shoppers. Easy navigation and enhanced product search and filtering features also make it easier for users to find exactly what they’re looking for.
I especially like Dawn‘s “Lookbook” page, which dispenses with storytelling about the latest styles and trends in favor of a spectacular media gallery. The page is a visual spectacle that closes with a contrasting double row of featured products. It’s an approach that attracts buyers and predisposes them to click and buy.
2. Craft :
Craft is a clean and elegant theme, perfect for stores that offer select or handmade products for the home. The neutral color palette, extensive use of white space, and eye-catching image galleries help showcase your home products.
A simple navigation bar organizes the store by product collections. There’s space for you to share what makes your brand unique, whether it’s sustainability references or your design process. Testimonials and product reviews build trust and highlight the quality of the items you sell.
Craft includes Shopify store features that allow visitors to choose a quick view or full product description, add it to the shopping cart, and pay in full or in installments. In addition, you can choose in-store pickup or home delivery, which improves a more seamless shopping experience.
3. Colorblock
If you want a theme designed to share your brand’s story, look no further than Colorblock. Its bright hues, colorful icons, and cut-out images create a modern vibe, while call-to-action links invite visitors to explore your fashion or learn more about your design process.
In keeping with this theme’s unconventional combination of long text sections and high-quality visuals, the homepage also offers shoppers a different way to filter products: by color, not type. The borderless images of the products float against the white background of the theme, making everything look much more attractive.
4. Sense
Sense uses a media gallery on the home page to create a dynamic shopping experience that engages visitors and keeps them coming back. Shoppers can click on featured item thumbnails or use the top navigation menu to get where they want to go. They can also see the benefits of the product.
Once on your store’s product pages, shoppers can filter items by best sellers, availability, price, and other features. Full product descriptions include ingredients, details and/or instructional videos, and shipping and return policies.
I like many things about Sense. In fact, I like almost everything, except how long the scroll is on mobile; This might put off some visitors.
5. Studio
The aptly named Studio is a free Shopify theme for stores that want to display and sell artwork. Neatly organize your store by collection, artist, and new arrivals. This makes it easier for visitors to navigate and focus on a particular type of art or a specific artist whose style they like.
Well-designed image galleries with subtle zoom and rollover features invite collectors to purchase. The Diary page (nested within the About page) is where collectors can explore an artist’s profile and learn more about her creative approach.
The default contact form allows potential customers to opt out of sharing their name and phone number (just send an email), which is a smart way to engage potential customers and encourage collectors to get in touch.